Duration: 1 year
PART 1: Theory/Foundation!
- Introduction to Digital Marketing!
- Traditional Marketing!
- New Digital Marketing Era!
- Key Terms and Definitions!
- Core Concepts!
- Digital Products !
- Traditional Marketing!
- New Digital Marketing Era!
- Key Terms and Definitions!
- Core Concepts!
- Digital Marketing Channels!
- Social Media Marketing!
- SEO!
- Email Marketing!
- Content Marketing!
- Pay Per Click Ads!
- Display Ads!
- Mobile Advertising!
- Inbound Marketing !
- Definition and Concept!
- Inbound Funnel Methodology!
- Tools for an effective IM Strategy!
- Outbound Marketing!
- Definition and Concept!
- Outbound Funnel Methodology!
- GDPR concerns!
- Tools for an effective OM Strategy
PART 2: Practice/Applications!
- Creating a Digital Product !
- Reports!
- E-books!
- Videos!
- Audios!
- Marketing your Digital Product (4 Quadrants)!
- Online Free!
- Online Paid!
- Offline Free!
- Offline Paid!
- Selling your Digital Product!
- Choosing the right type of platform!
- Converting Elements!
- Accepting Payments!
- Live Demonstration of a Low Cost Online Business Model!
- Select a Niche!
- Create a Product!
- Develop a hosting page!
- Promote through a Social Media campaign!
- Tracking KPIs and Measuring Success !
- Click through Rates!
- Conversion Rate!
- Customer Acquisition Costs!
- Lifetime Value of a Customer
THE AIM
- Aware of the process of buying online media and the options available
- Know how to use social media as part of his/her strategy, and take advantage of hints and tips around the various platforms
- Understand the scope of digital marketing and how it integrates within business and marketing
- Assess various digital channels and understand which are most suitable towaTHrds an idea or solution
- Recognize the fundamentals of a digital marketing campaign, and be able to apply them in order to achieve a marketing objective for his/her organization
- Be familiar with the principles of putting together a good digital strategy
- Work out how to best manage the process of building a website
- Comprehend how search works, and how to use paid and organic search in conjunction
- Best practice email marketing and know how to manage deliverability and reputation
- Acquainted with the latest facts and figures around mobile use and how it’s changing the online landscape
- Knowledgeable about new and emerging technologies which are likely to impact marketing in the future